When it comes to luxury condominiums, hotel and car brands are leading the way. No longer are luxury towers their own entities. A much louder — and stronger — method of branding a residency is for it to be an arm of an already-existing and much larger brand that is synonymous with top notch service and luxury amenities. With more luxury towers in the works globally, five-star hotel brands like the Mandarin Oriental are opening their own towers, as is the Four Seasons and automotive brand Aston Martin.

Here are five luxury towers that are changing the game with a commitment to sustainability, community gathering spaces and more.

1. Mandarin Oriental Grand Cayman

The five-star hotel brand is slated to open their Residences at Mandarin Oriental Grand Cayman, which broke ground this summer, in 2025. It’ll be home to a hotel and 89 sprawling residencies. Paris-based architecture and interior design firm AW2 is behind the residences here.

As part of the amenities, the hotel’s facilities will include the Spa at Mandarin Oriental, the Wellness Center, lagoon pools, cabana and lounge service, and five restaurants that will be accessible to residence owners and hotel guests. These residences start in the range of $6 million, and they recently launched their sales.

According to Reda Amalou, the lead architect behind the project, the project is inspired by the landscape of St. James Point. This building is the first to be developed in this part of the region, and utilizes locally-sourced materials, including tropical hardwood. AW2 always has a sustainable approach, and here it’s catered to show the luxurious amenities that high-net-worth clients are asking for right now.

2. Four Seasons Private Residences

Four Seasons Private Residences is part of the hotel brand’s global portfolio of luxury residences, which are created in partnership with world-renowned architects and designers.

At the heart of every Four Seasons Private Residence—as they have locations in San Francisco to Fort Lauderdale—each property is centered around high-end design and architecture. Some of their projects include the upcoming Four Seasons Private Residences in Fort Lauderdale, which is designed by Tara Bernard, Kobi Karp and Fernando Wong, With a focus on historic preservation, architecture, design and sustainability, the property will include lush, tropical landscapes that surround, and cover the Four Seasons pool terrace and enhance the entire property.

The teams behind the Four Seasons Private Residences are led by Paul White, President of Four Seasons Residential, who understands that future buyers are seeking world-class design in their homes. White seeks out the world’s most talented architects and interior designers to thoughtfully curate each and every residence, which are each different in their own way.

3. Gotham Point

New York City has its fair share of luxury towers. One is Gotham Point, which is two towers (the South and North Towers) in Long Island City. The complex is home to 1,132 residences with 75% of units priced at affordable rates and senior housing. The building has shared amenities, a community facility and retail space. Backed by the Gotham Organization together with RiseBoro Community Partnership, it’s designed by Handel Architects.

“Gotham Point provides much-needed, rent-stabilized housing in New York City and we are excited to expand our Gotham Properties portfolio to the transformative waterfront neighborhood of Hunter’s Point South,” said Bryan Kelly, President of Development at Gotham Organization, in a statement. “The wide range of thoughtful amenities as well as meaningful partnerships with RiseBoro, Flux Factory and other organizations will no doubt enhance and meet the needs of this continually-growing and vibrant community.”

4. Aston Martin Residences

We might know this British automotive brand for appearing in James Bond movies, but now, they’ve gotten into designing towers, as part of the latest crop of car brands creating luxury towers. Aston Martin Residences, a G&G luxury residential development, is a standout along the downtown Miami skyline in Biscayne Bay.

The 66-storey tower features luxury residences from $750,000 to upwards of $50 million. Aston Martin’s design team are designing the amenity spaces throughout the building, led by Chief Creative Officer Marek Reichman. He said, “One of the greatest joys of design is seeing your work come to life. As this is Aston Martin’s first foray into real estate, we are especially keen to see the tower start to take shape.”

5. Rosewood Hotels Beverly Hills

Set in the heart of Beverly Hills, the hotel brand Rosewood Residences Beverly Hills is designed by architect Thomas Juul-Hansen, who is known for his ultra-luxe residential developments, as well as his custom-created residences. Each residence at this new location is meant to spark the brand’s “A Sense of Place” philosophy, where each property “reflects the texture and typology of its location,” according to the brand.

Each residence will feature custom interior finishes that symbolize California’s trademark sunny, beachy vibe, which here are met with a timeless sophistication. Each property ranges from 3,000 to over 7,000 square feet. Some of the perks of this private residence include private elevators, indoor and outdoor living areas, chef’s kitchens with double islands, and laundry rooms, which are accessed by a service elevator. Almost half of the residences have their own private swimming pools.

Some have fully equipped outdoor kitchens and fire pits for entertaining. As part of the property’s luxury service offerings, their resort-like rooftop will feature a pool, whirlpool spa, fitness center and outdoor relaxation areas.

“As the popularity of standalone branded residences continues to grow, Rosewood Hotels & Resorts is thrilled to present this opportunity to enjoy the height of living in the prominent market of Beverly Hills,” said Brad Berry, Vice President of Global Residential Development at Rosewood Hotel Group, in a statement.

“Thoughtfully conceived to extend the utmost in design, service, and experience, Rosewood Residences Beverly Hills is poised to emerge as one of the most desirable destinations not only in California but across the country,” he said, adding that: “We are proud to bring this incredible project to life alongside our partners and to further reinforce our commitment to delivering exceptional residential experiences in the most sought-after locations around the world.”